Movie Mind Control
by: Roger DooleyIt’s no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more.read more
View ArticleClicks Or Mortar? at the Pixel Palace
by: David PolinchockI have a degree in theater and, although I haven't performed in a lot of years, I'm still very curious about how all of these emerging & interactive technologies will impact the...
View ArticleThe Architecture of Un-blink
Over at BLDGBLOG, Geoff Manaugh points to an interesting study that estimates that we may be missing as much as 15 minutes of a 150-minute movie through the very act of blinking. What's even more...
View ArticleYour Best, Not Mine
I was somewhat entertained during parts of last night's 83rd Academy Awards show (promoted as "Oscar" this year), but far more struck by how irrelevant it has become. It used to matter much more, and...
View ArticleAds are like movie trailers for your product
I’ve always been fascinated by movie trailers – not for how they entice people to see movies, but for the insights they provide into how to make great ads. After all, ads and trailers serve a similar...
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